If you've spent any time scrolling through Xiaohongshu (小红书, also known as Little Red Book or RED), you know the frustration. You find a perfect travel clip, a stunning outfit video, or a detailed recipe reel—but the second you try to share it or repurpose it for another platform, that floating platform watermark ruins the frame.
Whether you are a content creator looking to cross-post your own work or a marketer saving reference material, the ability to save Xiaohongshu notes and videos without watermark is a game-changer. The good news? You don't need a complicated app or a jailbroken phone. You just need the right tool.
Here is a clean, step-by-step guide to doing exactly that.
Before we jump into the "how," it helps to understand the "why." Xiaohongshu, like Douyin (抖音) and Kuaishou (快手), is a closed-ecosystem platform. The watermark (usually a combination of the user's ID and the RED logo) is there to prevent content theft and to ensure that if a video goes viral elsewhere, the original creator still gets credit.
That’s fair—when it's someone else's content.
But what about *your* content? If you filmed a video, uploaded it to Xiaohongshu, and now want to post the same clip on TikTok or Instagram Reels, you don't want that RED logo sitting in the corner. You want the original, clean file.
This is where OffWatermark comes in. It's a web-based tool (no app download required) that extracts the original source video from Xiaohongshu and other platforms, giving you a 100% quality, zero-re-encoded file.
A lot of people try to get around the watermark by screen recording the video on their phone. Here is why that is a bad idea:
Screen recording is a hack, not a solution. If you care about quality, you need a direct extraction.
This is the cleanest, fastest method. OffWatermark supports multiple platforms, including Xiaohongshu, Douyin, TikTok (international), Kuaishou, and even JiMeng (即梦) Camera Mode. It works entirely in your browser.
Step 1: Open Xiaohongshu and Find Your Video
Open the Xiaohongshu app on your phone. Navigate to the video note you want to save. It can be a video you uploaded yourself (which is the legal and ethical way to use a watermark remover) or a public video that the creator has allowed sharing.
Step 2: Copy the Share Link
Tap the Share icon (usually an arrow or a paper airplane icon at the bottom right of the video). A menu will pop up. Look for the option to Copy Link. It might be labeled as "Copy Link" or "复制链接."
The link will look something like this:
`https://www.xiaohongshu.com/explore/xxxxxxxxxxxx`
Step 3: Open OffWatermark in Your Browser
On your phone or computer, open your preferred browser (Chrome, Safari, Edge, etc.). Go to https://www.offwatermark.com.
Important Note: OffWatermark is a website, not a mobile app. There is no iOS app, no Android APK, and no download required. You access it directly through your browser.
Step 4: Register or Log In
You will need a free account. Sign up with your email and a password. New users get 3 free extractions to test the service. This is perfect for trying it out before committing to a paid plan.
Step 5: Paste the Link and Extract
You will see a clean input box on the homepage. Paste the Xiaohongshu share link you copied earlier into that box. Click the button that says "Extract Watermark-Free Video."
Step 6: Preview and Download
The system will process the link. In a few seconds, you will see a preview of the video without the watermark. Below the preview, a "Save Video" button will appear. Tap it, and the clean video will download directly to your device.
That’s it. The entire process takes about 30 seconds. The video is 100% original quality—no re-encoding, no compression, no watermarks.
Xiaohongshu is famous for its "notes"—a mix of images and text. While OffWatermark focuses on video extraction, saving the images from a note is usually straightforward.
The real challenge is always the video. That is where the watermark is most intrusive and where the compression is most noticeable.
There are a few "free" watermark removers out there, but they come with hidden costs.
You get 3 free extractions when you sign up. After that, here are the options:
You might be wondering why JiMeng keeps getting mentioned alongside Xiaohongshu. The reason is simple: many creators use JiMeng (the Chinese AI video generation app) or its international version, Dreamina, to create AI-generated videos of themselves using the "Camera Mode" (出镜模式). They then upload those videos to Xiaohongshu.
If you search for "jimeng watermark" or "dreamina watermark removal", you will find that OffWatermark is one of the few tools that can extract the original, clean file from JiMeng's Camera Mode. This makes it a one-stop shop for creators who move content between these platforms.
Saving a Xiaohongshu video without a watermark doesn't have to be a headache. Forget screen recording. Forget shady third-party apps that ask for your login credentials. Use a dedicated, web-based extraction tool that respects your privacy and delivers the original quality.
Whether you are saving your own Little Red Book content for cross-posting or archiving a reference video, the process is simple: copy the link, paste it into OffWatermark, and download.
It takes less than a minute, and your first three downloads are free.
> Disclaimer: OffWatermark is an independent tool and is not affiliated with, endorsed by, or connected to ByteDance, JiMeng (即梦), Dreamina, Kuaishou (快手), or Xiaohongshu (小红书) in any way. All trademarks belong to their respective owners. Users are solely responsible for ensuring their use complies with applicable laws and terms of service. Only remove watermarks from videos you personally created.
← Back to OffWatermark